Web Design & Development
Premium one-page sites, company websites and conversion-focused landing pages with responsive UX, SEO foundations, performance and clean content structure.
UX · UI · WordPress · PHP · SEO
Quote this service → WEB · AI · AUTOMATION · CUSTOM SOFTWARE
Digital products built
to win business.
I design and build high-converting websites, AI automation, voice agents, web chat bots, custom CMS platforms and web applications — from strategy and interface to the backend systems that make them useful.
Strategy to launchBuilt for real operationsDirect senior delivery
DIGITAL PRODUCT SYSTEM
ATTRACTWebsiteUX · SEO · Conversion
ENGAGEAI AgentsVoice · Chat · Actions
AUTOMATEBusiness LogicRules · APIs · Workflows
MANAGECMS + DataContent · Leads · Operations
GROWCustom AppsDashboards · Portals · Tools
WEB DESIGNPHP / MYSQLWORDPRESSAI AGENTSREST APIsAUTOMATION
WHAT I DELIVEROne partner.
One partner.
The whole digital system.
Most businesses do not need another disconnected website, chatbot or dashboard. They need a clear customer journey and technology that works together from first click to completed action.
That is what I design: the experience people see and the systems behind it.
SERVICESBuilt around the outcome,
Built around the outcome,
not the buzzword.
Choose one service or combine them into a complete customer and operations platform.
AI Automation
Automate repetitive decisions, data movement, notifications, follow-up and internal workflows by connecting AI to your existing tools and business rules.
LLMs · APIs · Webhooks · Workflows
Quote this service →AI Voice Agents
Natural voice agents that answer calls, qualify enquiries, collect structured details, book appointments, trigger actions and hand off to a human with context.
Voice AI · Telephony · Tools · Transcripts
Quote this service →Web Chat Bots
Website assistants that answer from approved knowledge, qualify leads, capture requirements and take real actions instead of only generating text.
Chat UI · RAG · Tool calling · Leads
Quote this service →Custom CMS
A content and operations backend shaped around your business: custom roles, content types, approvals, workflows, reporting and integrations without unnecessary platform baggage.
PHP · MySQL · Roles · Admin UX
Quote this service →Custom Web Apps
Purpose-built portals, dashboards, booking systems, CRMs and operational applications when off-the-shelf software does not fit how the business actually works.
PHP · MySQL · JS · APIs · PWA
Quote this service →SELECTED WORK
What I have built.
Client and product names are intentionally omitted. The systems are real production work built around real commercial operations.
01 / CUSTOM WEB APP
Service Operations Platform
A fragmented field-service operation rebuilt as one working system.
I built booking, dispatch, technician workflows, customer history, financial tracking, notifications, SLA escalation, role permissions and management reporting into a single web application.
OPERATIONS / LIVE
JOBS24+8 active
WORKFLOWLIVErole based
SLA96%monitored
ACTION REQUIRED ✓
02 / VOICE AI
AI Call & Booking System
A phone call connected directly to business logic.
I built caller identification, voice AI, live availability checks, appointment creation and changes, recordings, transcripts, notifications and human handoff with preserved context.
LIVE CALL · 02:41
AI
CUSTOMER CONTEXTIncoming callHistory loaded · availability live
AI How can I help you today?
Customer I need to book a service.
HUMAN ↔ AI context preserved
03 / WEB CHAT + AUTOMATION
Action-Oriented Web Assistant
A chatbot designed as an interface to the business, not a FAQ toy.
The assistant understands intent, collects structured information, checks live system state, follows business rules, creates appointments and routes exceptional cases for human action.
01UNDERSTAND
→02CHECK
→03ACT
✓ Intent classified✓ Data validated✓ Availability checked✓ Action completed
04 / WEB + CMS
Conversion Website & Admin Platform
A public website and private operations layer designed as one product.
The website handles acquisition and structured enquiries while the custom backend manages scheduling, records, customer communication, availability and mobile operational tasks.
REQUEST SERVICE● Live availability
1234
09:0011:3014:00
READY TO BOOK 11:30 — 13:00
PROCESSStart with the
Start with the
commercial goal.
Technology comes after the problem is clear.
01
Define the outcome: more qualified leads, fewer manual steps, faster service, better control or a new digital product.
02
Map users, content, workflows, integrations, data and the actions the system must perform.
03
Design the interface and architecture together so the visible experience matches what the backend can reliably deliver.
04
Build in production-ready increments, test edge cases and remove unnecessary complexity before launch.
05
Launch with measurement, ownership and a structure that can evolve instead of forcing a rebuild at the first sign of growth.
ABOUTSoftware built with
Software built with
operator instincts.
I came to software through real business operations, not the other way around. That changes what I optimise for.
A polished interface matters, but it also has to survive real customers, incomplete data, staff interruptions, changing requirements and busy days.
I work across design, PHP/MySQL, WordPress, JavaScript, APIs, AI agents, telephony and automation, which means fewer handoffs and fewer architectural gaps between the website and the system behind it.
The target is not more software. It is a better-running business.
30+years around real
business operations
business operations
Full-stackdesign through
backend systems
backend systems
AI + webbuilt as one
customer journey
customer journey
GOOD FIT
You know what must improve. You need someone who can build it.
I am most useful when the project crosses the line between design and engineering.
New company or service websiteWebsite redesign that must convert betterManual work that should be automatedCalls or enquiries that need an AI agentGeneric CMS that no longer fitsA custom portal, dashboard, CRM or booking toolDisconnected systems that need one workflow
PROJECT BRIEFTell me enough
Tell me enough
to price it properly.
This is not a generic contact form. The questions change with the service so I can understand scope, dependencies and commercial constraints before replying.
Use realistic budget and timing ranges. Better inputs produce a faster and more accurate scope assessment.
Direct: hello@aleksandarrasevic.dev